Introduction: Daisy’s Daisies is a unique business that combines crochet training, custom crochet creations, and plant sales. Our mission is to foster creativity and a love for nature by providing high-quality handmade products and educational experiences in crochet and horticulture.
Market Opportunity: The DIY and handmade crafts market is experiencing a resurgence, driven by consumers’ desire for personalized, sustainable products. Simultaneously, the indoor plant market continues to grow as more people seek to bring nature into their homes. Daisy’s Daisies taps into both of these trends by offering a unique combination of products and services that appeal to craft enthusiasts and plant lovers alike.
Business Model: Daisy’s Daisies operates as a home-based or small retail business, offering crochet workshops, custom crochet items, and a selection of houseplants. The business can expand through online sales, craft fairs, and partnerships with local boutiques. The combination of workshops and product sales provides multiple revenue streams and opportunities for customer engagement.
Operating Procedures:
Workshops and Classes: Host regular crochet workshops, offering classes for beginners and advanced crafters. Provide all necessary materials and create a welcoming, creative environment.
Custom Creations: Take custom orders for crochet items, from clothing to home décor. Offer personalized designs to differentiate the business from mass-produced products.
Plant Sales and Care: Curate a selection of easy-to-care-for houseplants. Offer care instructions and plant-related workshops to educate customers on the benefits of indoor plants.
Marketing and Community Engagement: Build a strong online presence through social media, showcasing custom creations and workshop results. Engage with the local community through events, markets, and collaborations with other small businesses.
Financial Overview:
Setup Costs: Approximately $7,500, with opportunities for growth through expanded product lines and online sales.
Estimated Profitability: Gross margins of 50-60%, with potential for higher margins through custom orders and exclusive workshops.
Training: Offer training in advanced crochet techniques, plant care, and small business management to ensure high-quality products and services.
Conclusion: Daisy’s Daisies offers a creative, multi-faceted business model that appeals to a wide audience. With low startup costs and multiple revenue streams, the business has strong potential for growth and community impact.
Shipping Container (Purchase & Retrofit)
Purchase a used shipping container and retrofit it for retail and workshop space
$8,000
Workshop Materials & Tools
Crochet hooks, yarn, patterns, and other craft supplies for workshops
$1,000
Custom Order Supplies
High-quality yarns, threads, and accessories for custom crochet orders
$1,000
Houseplants (Initial Inventory)
A variety of popular indoor plants, pots, and care materials
$1,000
Marketing & Branding
Business cards, flyers, social media campaigns, and website setup
$500
Display & Storage
Shelving, display tables, and storage solutions for products and plants
$1,000
Packaging & Shipping Supplies
Materials for packaging and shipping custom crochet orders and plants
