Introduction: Simply Better Ice Cream is an artisan ice cream brand committed to crafting premium, handcrafted products using locally sourced cream. We aim to create a luxurious, authentic ice cream experience that supports local agriculture and aligns with growing consumer preferences for high-quality, sustainable food.
Market Opportunity: The premium ice cream market is expanding globally, driven by a consumer shift toward indulgent, high-quality products. Additionally, the increasing awareness of food sourcing and sustainability has led to a preference for locally sourced, artisanal products. Simply Better Ice Cream is well-positioned to capitalize on these trends by offering a product that meets these evolving demands.
Business Model: Simply Better Ice Cream operates on a small-batch, high-margin production model. The business can thrive in urban and suburban markets where there is a demand for premium, locally crafted products. Beyond traditional retail, the business model includes direct-to-consumer sales through online platforms and exclusive partnerships with high-end restaurants and cafes.
Operating Procedures:
Ingredient Sourcing: Establish long-term partnerships with local dairy farmers and suppliers. Consider seasonal variations in ingredients to create limited-edition flavors that appeal to adventurous consumers.
Production: Implement lean production techniques to minimize waste and optimize efficiency. Use eco-friendly practices, such as renewable energy for production and biodegradable packaging, to appeal to environmentally conscious consumers.
Branding and Marketing: Develop a strong brand narrative centered on quality, local sourcing, and sustainability. Use storytelling in marketing campaigns to connect emotionally with consumers.
Sales Channels: In addition to local stores and markets, explore partnerships with premium grocery chains and gourmet retailers. Expand online sales with nationwide shipping options.
Financial Overview:
Setup Costs: Approximately $25,000, with potential cost-saving measures through local grants or sustainability initiatives.
Estimated Profitability: Gross margins of 50-60%, with high profitability through premium pricing and direct-to-consumer sales.
Training: Offer advanced training in artisan ice cream production, sustainability practices, and digital marketing to ensure the brand’s long-term success.
Conclusion: Simply Better Ice Cream offers a scalable, high-margin business model that meets growing consumer demand for premium, sustainable products. By leveraging local partnerships and focusing on quality, the brand is poised for success in both local and broader markets.
Shipping Container (Purchase & Retrofit)
Purchase a used shipping container and retrofit it for ice cream production
$8,000
Commercial Ice Cream Maker
Small-batch ice cream maker with a 5-10 liter capacity per batch
$5,000
Blast Freezer
Essential for rapidly freezing ice cream to maintain texture and quality
$4,500
Pasteurizer
Used for pasteurizing the cream mixture to ensure safety and consistency
$3,500
Mixing & Flavoring Equipment
Industrial mixers, flavoring vats, and emulsifiers
$2,000
Ingredient Costs (Initial Inventory)
Locally sourced cream, fruits, nuts, flavorings for the first few batches
$2,500
Packaging Materials
Biodegradable containers, labels, and branding materials
$1,500
Refrigeration Unit
Commercial-grade refrigerator for storing ingredients and finished products
$2,500
Retail Display Freezer
For displaying ice cream in retail settings
$2,000
Point of Sale System
Cash register, card reader, and inventory management system
$1,000
Licensing & Permits
Health permits, business license, and food safety certifications
